Laura Annaert

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WORKS



  • Food writing and photography

    DIGITAL



  • Instagram strategy

    DIGITAL



  • Zero waste videos

    DIGITAL


  • Les découpes du saumon

    Culinary video

    DIGITAL



  • Recipe videos

    DIGITAL



  • Book launch

    EVENT



  • Culinary workshops

    EVENT



  • In-house communications

    DIGITAL



  • Mainstream and influencer event

    EVENT



  • Digital communication strategy

    DIGITAL



ABOUT ME


Artisans of all that is refined and beautiful have always been a passion of mine;
for 20 years I’ve been working with chefs and organizations representing them
to develop their exposure.

Such as Relais & Châteaux, Oberweis Luxemburg, Elle & Vire Professionnel, Relais Desserts.

I can roll out an editorial strategy determined together, activate your social networks
and unite a community of influencers.

Create and produce your communication tools: print and digital, and also
manage your project and marketing team.

Passionate about writing, I am the author of 7 cookbooks and currently write
for the farmer-producer network La ruche qui dit oui.

I work with organizations, companies or agencies seamlessly.


NEWS


My gourmet portrait by Baba Bahri

Let me introduce you to a charming and sustainable company that has been kind enough to draw up a portrait of me to read here.
Created to rehabilitate his grandfather’s garden in Tunisia, Habib is dedicated to enhancing the value of local produce, among them, wild herbs and artisanal olives.

Consulting: Optimizing the marketing approach.

Start-up and mid-size company management executives must ensure the digital communication for themselves and their company.
To help them with the analysis of their potential, the set up of a marketing strategy and an action plan…

Article M Le Monde magazine

Portrait for M Le Monde by Camille Labro, writer and founder of the non-profit organization Éducation Comestible


KNOW HOW


CONSULTING

Where we start 

Studying your positioning and assessing the stakes
Defining the objectives and targets
Identifying communications channels and relevant marketing

Objectives

 Developing your brand awareness
Boosting your business

How

 In close collaboration with the decision maker and the appropriate services (in-house or contracted services)
Flat rate upon request

The +

My operational knowledge of marketing: print, digital, events

BRAND CONTENT

Where we start 

Audit of current marketing
Framing the project: content, planning and budget
Mood board and wording, implementation
Copywriting, visuals, videos

Objectives

Choosing communications channels prior to production
Copywriting, visuals, videos

How

 I have a network of partners (SEO, technical development, videographer, photographer)
Assignment presented in man-days

The +

Proven copywriting ability, complete graphic chain and digital media expertise

INHOUSE

Where we start 

Identifying the internal potential resources (collaborators, ambassadors)
Assessing the stakes to better communicate with existing tools

Objectives

Training your collaborators to unite a strong community around your brand (e.g. social networks) for a low cost
Boosting your brand’s visibility and products or services
(e.g. your sales site, consumption location)

How

Implementing a collaborative project
Budget upon request

The +

 Training your collaborators to use the company’s communications channels

CONTACT ME

You can contact me by clicking here.

THANK YOU

✪ For their beautiful images

Laurent Fau @Studio des Fleurs, Francis Amiand et Corinne Jamet

 

✪ For their critical eye and kindness

Frédérick e. Grasser-Hermé, food consultant, Florence Gendre, illustrator et Pauline Ricard-André, art director

 

✪ For the English translation

Françoise Dubois

 

✪ For their kindness and professionalism, at the technical advice

Anthony and Yoann, Startavia