Laura Annaert


ABOUT ME


Portrait ©Barbara Siegel

Artisans of all that is refined and beautiful have always been a passion of mine; for 20 years I’ve been working with chefs and organizations representing them to develop their exposure

Such as Relais & Châteaux, Oberweis Luxemburg, Elle & Vire Professionnel, Relais Desserts

I can roll out an editorial strategy determined together, activate your social networks and unite a community of influencers.

Create and produce your communication tools: print and digital, and also manage your project and marketing team

I work as well with organizations, companies and agencies

The art of promoting

know-how, beauty and taste.

⇀  Since 20 years 


WORKS



  • Editorial strategy

    DIGITAL



  • Mainstream and influencer event

    EVENT



  • In-house communications

    DIGITAL



  • Culinary workshops

    EVENT



  • Book launch

    EVENT



SAVOIR-FAIRE


ADVICE AND
GUIDANCE

Listening, understanding the company’s stakes, the uniqueness of a Chef, the positioning of a service to determine with you the objectives and targets to reach. Finding the right words to write your story, coming up with a sensible message. Creating strong visuals that will have an immediate impact.

Preparing your marketing plan (press release, social networks messages, website, magazine, catalogue, etc.) in order to activate all communication channels and develop your company’s image.

Guiding you through this detailed and fascinating work every step of the way.

DEVELOPMENT AND COMMUNICATION

In connection with sales objectives and strong company historical moments, we imagine an event, unify influencers around your brand, develop your visibility and start partnerships to position you around common values. I help you use and navigate all of these levers of growth.

We plan an event—because success comes from good preparation—talk to the media and communicate on social networks to increase your visibility.

CREATION AND BRANDING

Building a brand image, putting a product in the right environment to enhance it and creating a brand universe.

Highlighting Chefs and their recipes through print: magazine or catalogue, telling a lasting story and passing it on.

My career shooting commercials and print campaigns allowed me to develop a keen eye.  Creating a parents-focused food blog as early as 2001, advising companies and inventing recipes, all generated a particular interest in Chefs’ work.

Aside from my clients’ achievements, writing 8 cookbooks trained me well in the art of storytelling.

CONTACT ME

You can contact me by clicking here.

THANK YOU

✪ For their beautiful images

Laurent Fau @Studio des Fleurs, Francis Amiand et Corinne Jamet

 

✪ For their critical eye and kindness

Frédérick e. Grasser-Hermé, food consultant, Florence Gendre, illustrator et Pauline Ricard-André, art director

 

✪ For the English translation

Françoise Dubois

 

✪ For their kindness and professionalism, at the technical advice

Anthony and Yoann, Startavia